PROJECT MANAGEMENT SKILLS

Project Pre: Like most agencies, some of the times clients came directly to us seeking our help and other times we were up against various agencies all trying to win the clients’ business. I helped in creating and responding to client RFPs, setting up introduction meeting calls between clients and our team, sending necessary follow ups to the clients to ensure a response, and establishing a relationship with the potential clients from the get go.

I also created what we called “Get Smarts” as soon as we heard of the opportunity to work with a client. These Get Smarts were deep dives into the clients, potential road blocks, their needs, PR situations, online presence, and anything that could help us understand the client and their environment better to help meet their needs.

Project During: When beginning the work with a client I had to make sure the team always stayed organized to ensure we were meeting client needs. Since we worked with multiple clients at a time, it was crucial to stay on track. I helped create timelines, calendars, and status documents to keep the team aware of what was happening and when. I led communication between our team, the clients, vendors, creative teams to make sure we were always on the same page. When it came to internal and external meetings, I was in charge of scheduling kick- off calls, follow-up calls, team regroups, and other meetings I deemed necessary based on the pace of the project and feedback from the clients. Depending on how much work the client needed, I was in charge of sometimes finding freelancers to hire and then managing them during.

I was primarily in charge of keeping communication and work on track, but I was also a part of the ideation and strategy process to complete a project. I was able to voice and implement and ideas or concerns that I had.

Project After: Once a project was completed, it was my job to make sure that the client was happy with the work done and nothing else was needed. I also continued to hold a relationship with these clients throughout working at Brand Citizens in case they were ever in need of our services again.

If there were things that could have went more smoothly with our team during these projects, I made sure to communicate that and implement changes for the next client.

Other: As I grew into my role I was given more opportunities for growth. Handling client and vendor invoices became part of my day to day as well as creating project budgets.

Analyzing trends in advertising and social media, specifically in social impact, to keep strategies current and up to date became a key practice of mine for all projects.

We were in need of a complete new website rebrand and I was able to lead that project. I handled communication between creative, our website designer, our team to create a fresh and new looking website that represented our brand.