VISIONARYKICKZ
VISIONARYKICKZ - SOCIAL MEDIA MANAGER
When I took on the role at Visionarykickz, the influencer had a following of 230 individuals. Through my marketing strategies and techniques I managed to drastically increase his followers. I worked with various platforms such as Instagram, TikTok, YouTube and was able to grow his following to 40k+ followers! Each platform has had its challenges, however, I found a way to turn those challenges into benefits for Visionarykickz.
INSTAGRAM, 9.6k followers
The platform that we have used the longest is Instagram. We have constantly been changing the strategy and content to fit the needs of the audience. Visionarykickz has a niche that targets the sneaker enthusiast audience and so called “sneaker heads.” With the the help of data analyzation I came to the realization that Visionarykickz could also target other audiences. We expanded the brand to include topics that focus on fashion, product design, and artistic content.
We are currently working on a rebrand for 2025 which will elevate Visionarykickz into a fashion/lifestyle brand with an emphasis on sneakers.
I have utilized Instagram analytics to create content calendars, to create a posting schedule, to come up with content ideas, and to find new ways to expand our reach.
Reels is a tool that we have incorporated to grow the brand. This tool has allowed us to catch broader audiences’ attention as they scroll through their feed. We have found it to be very engaging as we can show the process of how a sneaker is designer, how a table is created, or how an outfit was put together. CLICK BELOW TO WATCH CONTENT
TIKTOK, 12.1k followers
When TikTok came into the scene, we adapted quickly to use the platform in our favor. We have utilized tools/hooks/formats to engage users’ short attention span. We have been using this platform seriously for maybe 3 years and I’ve managed to grow the user account to 12,000+ followers. CLICK BELOW TO WATCH CONTENT
YOUTUBE, 18.5k followers
YouTube has been a unique platform to work on. This platform is used to display long form content of the material we create. We have created videos on what the entire process entails to create a custom shoe, custom rug, custom table, product, with the occasional vlog included from start to finish.
We have utilized YouTube for individuals that want to learn the customization process on their own. The content is mostly in depth tutorials with step by step instruction on how to customize a shoe with time lapses of the process included.
YouTube was the platform that we used to focus on heavily, but over the past year we have scaled back significantly. We are currently working to revamp the YouTube channel to increase the use of this platform in the 2025 rebrand. CLICK BELOW TO WATCH CONTENT
COLLABORATIONS
We have been able to collaborate with a few amazing brands like Heelys Worldwide, Xeela Fitness, Angelus Direct, Angelus Shoe Polish, and Rigorer Sports.
We have also collaborated with people like J Balvin, Natalie Noel, Kelly Stafford, Angie Perez, Ilya Feddy, and more.
MERCH
Beyond Visionaykickz social media, we have been able to expand into merch. Visionarykickz has always sold custom sneakers and has expanded to custom tables and rugs in recent years, but this year we introduced actual Visionarykickz merch.
It started with some sunglasses and socks in a few colors that we are now extending the range for. Socks and sunglasses both sold out in 2 days during launch!
